The firm under study, ABC Online-Marketing GmbH (from now on, ABC), was chosen for its mature know-how in digital product development processes, but also because of access to valuable data and information. To get an in-depth comprehension of structured and unstructured processes and dynamics of NPD involving DIP, a case study was selected as a research initiative. This is the case for obtaining a clearer understanding of organizational activities and processes, leading to the successful creation and introduction of DIPs, especially since most of the literature focuses on tangible goods. As a result, NPD activities, once discrete and restricted to specific departments/areas, have progressively become part of an integrated process involving multiple areas and even groups outside the organization ( Kim, Kim, Sawng, & Lim, 2018 Zahay, Hajli, & Sihi, 2018 Zhan & Tan, 2020). Sustainable competitive advantage depends not only on efficiency, but also on constant renewal of product portfolio and innovation ( Pullen, Weerd-Nederhof, Groen, Song, & Fisscher, 2009 Santos-Vijande, López-Sánchez, & Rudd, 2016 Tomkovick & Miller, 2000 Woodcock, Mosey, & Wood, 2000 Nicholas, Ledwith, & Perks, 2011 Healy, OâDwyer, & Ledwith, 2018 Zhan & Tan, 2020). This scenario may not only be favorable for firms and organizations engaged with digital information products (DIPs), but also for entrepreneurs focused on developing and selling DIPs (online courses, eBooks, webinars, etc.).Īlike, the continuous need to market new products as a basis for competitive advantage has resulted in a growing interest in NPD within DIP activities, both in managerial and academic settings. The global market size for corporate e-learning was valued at US$64.4bn in 2019 and is expected to grow at a compounded annual growth rate of 9.16% by 2025 ( Cision PR Newswire, 2020). The full terms of this licence maybe seen at Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Published in Innovation & Management Review. ' ''''' lib th, lore.bclv, brel, ⢠M In, ih, fânm, ol phoiSRSmi.Copyright © 2021, Pascal Keller and Afonso Lima License d not know where to draw the line between long 'and short. Such lim le distinctions, as a rule, have a way of being puzzling to the novic, ''': 'u. This is not a mere arbitrary d.v, s, on, for the difference in the length of the antennae connotes other differ-n, s m structure, but it. 2 Inlikc many of the family distinctions of Insects, this is a point of difference that may be memorized easily by those who have no taste for scientific phraseology. The KHisshopiHTs form two large families-the short- horns'and the long-horns. Two other photographs show the broad end of the hind- bixly, first with a needle inserted in the entrance to the mite-chamber, and second with a mite issuini, ' from it. In the hmni- tiidinal section of the hind- b(xl- on pane )22, the mite chamber is marked H, and the black arrow points to -i where the fore-body joins on. Tin- portrait of the bu' shows, by means of thi' utiite arrow, the line of separation be- tween the fort-bo The rcniarkabli' strifs ot |ihiiti)| raph'. InMr obsmvat,, ,, , i« midtd btfori- anMliinn |iii-itii' can b statfd a, ' tliiir relations. parasif, th.A arr pillars ami ollur Krnbs wh. Marvels of insect life : a popular account of structure and habit. This image could have imperfections as itâs either historical or reportage. Alamy charges you a fee for access to the high resolution copy of the image. This image is a public domain image, which means either that copyright has expired in the image or the copyright holder has waived their copyright.
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